In my initial try with Google alerts I came across several different sites. In my clicking through of these sites I came across one about Virgin Airlines offering carbon offsets to consumers traveling with them. The scheme goes as follows, the passenger is first given the option to donate in offsetting their own carbon footprint of the trip during the ticket purchased procedure, during the onboard orientation Virgin shows a presentation of how much carbon emissions the plane will have in the process of the flight, they go on to detail how the money will be used, to plant trees in a south American country. At this point Travelers are given a second chance to donate. The idea is to shame people into donating to the offset when they notice others donating.
I feel that this is a very productive step for sustainable practices and the changing of people’s mindset to a more globally sustainable world. I feel that there are still leagues to go before this can happen and there are some problems with this idea, one being that what happens to all that stored carbon if the tree is later cut down and burned. I do commend Richard Branson and his company on this step though.
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